VERTICAL INTEGRATION

  • Seed

    We choose our varieties after careful consideration of high-quality characteristics that we know our consumers demand and expect from our brand. We continually look for new and better varieties through on-site research and development in all areas of production. We personally taste all of our varieties to ensure that we deliver the very best from our family to yours.

     
     
     

  • Planting

    We take great care of all our plantings to be sure that the seedlings get off to a great start. Each subsequent step is taken with the idea of producing the highest quality vegetables possible.

     
     
     

  • Harvesting

    Our products are harvested daily. We ensure all products harvested are of the highest quality using the highest standard of food safety practices at field and facility.

     
     
     

  • Cooling/Storage

    Once we have harvested, the plant material begins to respire. This process causes the product to generate heat. The product is dipped through a chilled water area that is designed to remove the majority of field heat.  After going through the dipper, some items are then either topped with ice to continue the cooling process or product for production is moved to the warehouse without ice for additional cooling and processing.

     
     
     

  • Processing

    Using state of the art equipment for processing, our products are washed and chopped for our consumers convenience while maintaining the highest standards in food safety.

     
     
     

  • Distribution

    We distribute our products with a fleet of 75 company owned trucks.  Our geographical reach encompasses an area from Florida to Maine, and Texas to Iowa.

     
     
     
 

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ABOUT WP RAWL

Dedicated to providing fresh, wholesome vegetables from our family farm since 1925.

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