NEWS

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October 14, 2024

WP Rawl Announces Rebrand of Leafy Greens

WP Rawl, the premier grower, processor and shipper of leafy greens in the U.S. is proud to announce a significant rebranding of its flagship value-added brand from Nature’s Greens® to WP Rawl Farms®. This transition is a major milestone for the company as it returns to its roots, building on the legacy established in 1925 by founders Walter and Ernestine Rawl. WP Rawl decided to rebrand to improve brand recognition across its diverse product lines. By doing so, they aimed to better connect the brand with the farm. They added “Farms” in the brand name to make it clear to consumers that they are the farmer behind the label of the products they enjoy.

| Source: Perishable News
 
 
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September 12, 2024

WP Rawl Redefines its Future with New Purpose and Values

WP Rawl, the premier grower, processor and shipper of leafy greens in the U.S. recently unveiled its redefined purpose and core values. Leading up to its centennial year, the leadership at WP Rawl spent considerable time reflecting on their business, the foundation of the company and how it progressed and changed over the years. Building on the foundation established in 1925 by founders (and grandparents), Walter and Ernestine Rawl, the company has continued to uphold principles that guided them for nearly a century; faith, family and farming.

| Source: Perishable News
 
 
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December 21, 2023

WP Rawl Honors Nation's Heroes this Holiday Season

PELION, SC - While the produce industry gives back year-round, December is a special month for spreading love and honoring those in our community who have made a lasting impact. In tribute to some of these heroes, WP Rawl supported Wreaths Across America Day, which honors fallen United States veterans, active-duty military, and their families.

| Source: AndNowUKnow
 
 
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July 10, 2023

The Pros of Local Produce

Walter P. Rawl and Sons, Inc. (known locally and in the industry by the “WP Rawl”), is a Lexington County agricultural industry established almost a century ago. “Starting the farm on their wedding day in 1925, co-founders Walter and Ernestine Rawl set into motion a family farm that is still owned and operated by second- and third-generation family members,” says Ashley Rawl, vice president of sales, marketing, and product development within the company

 
 
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July 6, 2023

Embracing Change Spells Sustainability

A family business born In 1925 Is still thriving nearly 100 years later. When Walter and Ernestine Rawl planted their first cabbage on their wedding day, little did they realize it was the start of a successful business venture.

 
 
 
 
 

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